Kellogg's and Bega release new Nutri-Grain Peanut Butter Flavour Cereal

Two iconic Aussie brands have joined forces to release a new flavour mashup: limited edition Nutri-Grain Peanut Butter Flavour Cereal.

Inspired by Bega Peanut Butter, this new flavour blends the malty Nutri-Grain crunch we know and love with a flavour hit of peanut-buttery goodness.

This mouth-watering Nutri-Grain® limited edition cereal is inspired by Australia’s favourite peanut butter, Bega® Peanut Butter.

Dan Bitti, Kellogg’s Breakfast Lead says, “Australia went mad for our collabs last year, so we’ve upped the ante with another Unstoppable Nutri-Grain® collab.”

“Nutri-Grain® is one of Australia’s favourite breakfast cereals, and we’ve brought together the malty-crunch Aussie’s know and love and combined it with Bega® Peanut Butter flavour & crunchy peanut pieces to bring Aussies something new, that up until now they could have only ever dreamed about!” says Bitti.

Jacqui Roth, Marketing Manager, Spreads at Bega® says, “We’re thrilled to be teaming up with Nutri-Grain®. We can’t think of a butter brand to partner with as Bega® Peanut Butter makes its debut in the cereal aisle.”